Read more at the HubSpot Inbound Marketing Blog
As an emerging business you are naturally engaging with your business community on a regular basis. You are part of your local chamber of commerce, a leads group, a marketing annex, meetup groups, trade association, rotary club or even your local toastmasters club. This one-on-one contact is vital to your business and your development as a professional. No man is an island, and connecting with people makes this happen.
If you are not in any of these groups or associations, I urge you to sign-up up today!
Once you have built a community for yourself, created a real-life presence, now it’s time to take it online. Here are a few steps and tips on how to create an online presence with your real world activities.
1. Let your online community know where you are going to be.
If you have a weekly chamber meeting you attend, post it on your Facebook Page or tweet about it. Invite other to attend as well.
2. Post pictures and video of the event
Post images and/or video of your events and tag your friends and colleagues (don’t forget to ask their permission first).
3. Check into the event on Foursquare and Facebook
See out other that are also attending the event and make it a point to say hello.
4. Tweet about the event with the appropriate hashtag
Hashtags are ways for you to spread, share and organize your tweets around a central theme, in this case an event. If the event doesn’t have one, suggest one to the organizer. Movements.org has a great article about how to use hashtags effectively to organize events and campaigns.
5. Collect people’s social information
Let them know you will be requesting them via various social networks, and do so as quickly as you can. You can ask them to follow your brand as well. With this small step you have now converted a stranger into a follower.
6. Host a Tweetup
Twitter meetups, or Tweetups are real life gatherings organized via twitter using #hashtags. Tweetups provide an opportunity to meet people in your industry who are very active online and can be valuable assets to your network. To read about the do’s and don’ts of hosting a tweetup read this great article on Mashable.com.
The first thing to remember about social media it that it was not made for business, or for marketers to sell a product. Social media is a marketing channel that was originally created for consumers. In this medium, the consumer is not passive. They not only receive content, but review it, curate it and create it. Therefore in order to successfully use social media for business you must first be willing to listen, communicate, and then share.
Begin by building a social media strategy you need to have a clear picture of the follow three factors:
Your Goals – What do you want?
- What are you trying to accomplish?
- What are the most effective tools to meet these goals?
Your Audience – Who are you going after?
- Are you targeting consumer or businesses, or both?
- If consumers, segment by demographic and other information
- If businesses, segment by industry and the decision makers job title
- What are your prospects most pressing challenges (their pain points)?
- How can I help them overcome them?
- Who are their influencers?
- What information is crucial to them at the time of purchase?
Your Brand – Who are you?
- Who are you? What does your brand stand for?
- If your brand could be summed up in one word or phrase, what would it be?
- What is the outcome, final results, you offer your clients?
- What makes you different from your competitors?
- What is your value proposition?
- Who are your competitors?
How can you get the most amount of traffic out of a tweet or post on Facebook?
Well, timing is everything, as the old adage goes.
Bitly, the popular URL shortener, released a report earlier this year letting us all know the best times to tweet and post to Facebook in order to get more click-throughs. Fortunately, the smart folks over at Raka have put together this clear cut inforgraphic, so we can all get the benefits of Bitly’s report, without actually having to read it.
I am so thrilled and excited to announce that the wonderful ladies of NAWBO (National Association of Women Business Owners) have invited me to be a speaker at their upcoming Power Breakfast in Coral Gables. Please join us!
Breakfast Power Meeting format has changed!
Time and Date:
Friday, September 7, 2012
7:30AM – 8:00AM networking / 8:00AM Program begins
Hyatt Regency Coral Gables – 50 Alhambra Plaza, Coral Gables, FL 33134
Jump Start your Social Media Marketing Efforts
Special guest speaker Adriana Serna of Blue Compass Marketing is an expert at social media marketing and will discuss finding the appropriate social media site to reach your customers, what it really takes to maintain a meaningful presence on these websites and resources to assist with your campaign. Adriana is a trusted advisor to her clients and has agreed to share some of her strategies with us!
Join us for breakfast, networking, and learn how to start or improve your social media marketing. Our mission is women helping women who are business owners. Friday breakfast meetings are open to all business owners and guests. Cost of the breakfast meeting is $20.00 per person. Please join us!