I am sure no one will be surprised to read that Red Bull dominated this week’s chart of soft drink brands with the highest social media engagement. You can probably guess why.
What you maybe asking yourself is why, as a small business owner, should you care? What can these multi-billion dollar companies have to do with me?
These companies have succeeded in generating social media strategies that work, and that can be mimicked by small businesses to produce equally as engaging results. Imitation after all is the sincerest form of flattery. So, play follow the leader. Check out these soda pop giant’s social media channels and see if there are techniques that you can use to increase your engagement online.