The first thing to remember about social media it that it was not made for business, or for marketers to sell a product. Social media is a marketing channel that was originally created for consumers. In this medium, the consumer is not passive. They not only receive content, but review it, curate it and create it. Therefore in order to successfully use social media for business you must first be willing to listen, communicate, and then share.
Begin by building a social media strategy you need to have a clear picture of the follow three factors:
Your Goals – What do you want?
- What are you trying to accomplish?
- What are the most effective tools to meet these goals?
Your Audience – Who are you going after?
- Are you targeting consumer or businesses, or both?
- If consumers, segment by demographic and other information
- If businesses, segment by industry and the decision makers job title
- What are your prospects most pressing challenges (their pain points)?
- How can I help them overcome them?
- Who are their influencers?
- What information is crucial to them at the time of purchase?
Your Brand – Who are you?
- Who are you? What does your brand stand for?
- If your brand could be summed up in one word or phrase, what would it be?
- What is the outcome, final results, you offer your clients?
- What makes you different from your competitors?
- What is your value proposition?
- Who are your competitors?