According to some projections, e-commerce sales account for $1 of every $10 spent on discretionary purchases in the United States. The big retailers claim most of that money, about 67 percent, but that number is slowly creeping downward.
So when should your small business open a cyber-storefront? Heather Clancy from zdnet.com explored this topic with Craig Zarmer, group product manager of Intuit Web sites, responsible for the company’s e-commerce strategy. Among the things Zarmer recommends: consider multiple storefronts including Facebook, seek a solution that accommodates mobile shopping and administration, and don’t forget to include your real-world contact particulars.