If you’re finally ready to get your business on social media, take a deep breath and try to relax with the help of these four simple tips from Vaynerchuk.
- Don’t worry about what you’re going to say; just get started and build from there.
- Don’t focus on trying to win new customers, but instead on treating your existing customers well so you can keep them and inspire them to endorse your business.
- Don’t obsess about ROI. There’s a certain amount of serendipity in word-of-mouth marketing, and the numbers don’t always tell the full story.
- Don’t ignore what people are saying on Twitter. It’s a great source of information about what consumers like, think and do.