Small business owners need to stop debating social media and start using it

If you’re not on FacebookTwitter and Pinterest, you need to get on for your business’ sake, Gary Vaynerchuk told business owners at America’s Small Business Summit in Washington, D.C.

If you’re finally ready to get your business on social media, take a deep breath and try to relax with the help of these four simple tips from Vaynerchuk.

  • Don’t worry about what you’re going to say; just get started and build from there.
  • Don’t focus on trying to win new customers, but instead on treating your existing customers well so you can keep them and inspire them to endorse your business.
  • Don’t obsess about ROI. There’s a certain amount of serendipity in word-of-mouth marketing, and the numbers don’t always tell the full story.
  • Don’t ignore what people are saying on Twitter. It’s a great source of information about what consumers like, think and do.

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