Book Review: Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity….and Change the World

Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity....and Change the World - Jonathan Gilliam

Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity….and Change the World

by Jonathan Gilliam

Mr. Gilliam’s book claims that direct sellers such as Mary Kay, Avon, Tupperware and Amway were made for social media, and promises to show you how to leverage your direct selling expertise to make you a social media and mobile powerhouse.

I whole heartedly agree that direct selling and social media are a natural pairing, like peanut butter and jelly. They are both based on relationship building. One-on-one, old school networking with other people. These talents required to be successful at direct selling are the same talents required to use social media effectively. First build the relationship, engage, educate, then close the sale, and in the process create a brand ambassador (or even a trainee) for your company.

This book does bring to light the awesome opportunities that direct selling and social media can generate. Where it falls short however, is in giving the reader a clear blueprint, an action plan, to move from theory to actual implementation. Yes, Pinterest is a great platform to promote and sell your products online… so how do you do it? It kind of leaves the reader hanging. The book is filled with catch phrases (which are completely true) like “Content is King” and “Engage and Educate”. Subjects that if you have been involved in social media for five minutes you pretty much already know. It provided me with no additional knowledge, but rather reaffirmed long held beliefs.

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Facebook Ads Explained

CBT Social Media SeminarOn March 28th, I had the pleasure of teaching an introductory class on Facebook Ads to small business owners at CBT College’s West Kendall Campus. This introductory class was free to the business community and its primary purpose was to provide businesses with techniques to promote their business online, via social media platforms, in order to make money online.

Below is the presentation  Feel free to share it with friends and be sure to contact me if you have any questions. Tweet me @CompassB.

 

The Right Space to meet and network

Last week we had the pleasure of visiting Right Space Management at their new location in the University of Miami Life Science & Technology Park. Right Space is known for its amazing collaborative work spaces and virtual offices,  ideal for entrepreneurs, business professionals and freelancers. Now, it not only offers office space, it also offers fully equipped lab space for medical facilities. 

We are looking forward to working in this creative collaborative environment and putting together some exciting social meeting meetups here, after all, isn’t that what social media is all about? If you have any questions about Right Space, call Jackie at (305) 503-7733.

Carolina Rendeiro, Right Space Management's CEO

Carolina Rendeiro, Right Space Management’s CEO

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