Social Selling: How Direct Selling Companies Can Harness the Power of Connectivity….and Change the World
by Jonathan Gilliam
Mr. Gilliam’s book claims that direct sellers such as Mary Kay, Avon, Tupperware and Amway were made for social media, and promises to show you how to leverage your direct selling expertise to make you a social media and mobile powerhouse.
I whole heartedly agree that direct selling and social media are a natural pairing, like peanut butter and jelly. They are both based on relationship building. One-on-one, old school networking with other people. These talents required to be successful at direct selling are the same talents required to use social media effectively. First build the relationship, engage, educate, then close the sale, and in the process create a brand ambassador (or even a trainee) for your company.
This book does bring to light the awesome opportunities that direct selling and social media can generate. Where it falls short however, is in giving the reader a clear blueprint, an action plan, to move from theory to actual implementation. Yes, Pinterest is a great platform to promote and sell your products online… so how do you do it? It kind of leaves the reader hanging. The book is filled with catch phrases (which are completely true) like “Content is King” and “Engage and Educate”. Subjects that if you have been involved in social media for five minutes you pretty much already know. It provided me with no additional knowledge, but rather reaffirmed long held beliefs.